Super Session

Submitted by jsmoulton on Thu, 10/15/2009 - 11:16
Parent Event: 
2010 AWMA Show
Date: 
03/10/2010

11:00  – 12:15 p.m.

- Strategies for Building Foodservice Sales
Moderator: Ira Blumenthal, President, Co-Opportunities
Panelists: Andy Revella, Chief Culinary Office, The Fuzion Food Group and Steve Shing, Corporate VP, Sales & Marketing, GSC Enterprises, Inc.

From coffee programs to prepared foods, distributors are looking to refresh their offer to better meet the demands of their retail customers.  Whether you are venturing into foodservice or rethinking your current foodservice strategy, this session will provide you with valuable insights, new ideas and perspectives to bring to your retail customers. Moderated by foodservice expert Ira Blumenthal, the discussion will focus on the strategies and tactics necessary to succeed in the “convenient” foods arena.